Hard drives fail, files become corrupt, CPUs burn-out - in most cases; taking our data along with them. The reason for a good data backup strategy is equivelent to why we wear seat belts while driving... However, in the case of PC's - it's not a matter of if you will crash; but rather when it will happen.
The last line of defense is a good remote data backup.
The Data Backup Rx service is delivered through a software program (the Data Backup Rx Windows Client) installed on the end-point PC or server. The user then configures the program to protect certain files and folders, and each night, at a configured time, (or instantaneously at the option of the user) Data Backup Rx backs up any files that have changed since the previous backup. Files are backed up to a global network of Data Backup Rx datacenters powered by the proprietary Data Backup Rx Servers. Data is compressed using proprietary Data Backup Rx Shrink delta compression that ensures that only the changes made to files are sent over the network – dramatically reducing bandwidth consumption. It is this performance enhancement that forms the core of the Data Backup Rx Designed-For-Dial-Up strategy, and gives our platform mass market appeal.
This stands in contrast to most online backup systems, which re-transfer the entire file that has changed – rather than just the modified binary subset of that file.
Data Backup Rx can also be set up to intelligently watch particular folders – and to either backup all the files in that folder – or just a subset of them. For example – you can easily define a filter that says – “only backup the word documents in My Documents folder”. Simple – but powerful.
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When trouble comes, be it a virus, a failed hard-disk, or a stolen computer, Data Backup Rx is there to save the PC. The end-user simply clicks the “Recover” console within the Data Backup Rx program, enters the username and password, selects the file(s) to recover, and clicks “restore file(s)”. The Data Backup Rx system also keeps an archive of every daily version of the file, so if you want to get a previous version of a document, say… as it was last Tuesday, Data Backup Rx can do that too. This stands in contrast to most online backup systems, where daily versions are not kept.
The Data Backup Rx system ensures complete privacy protection. Data Backup Rx Ultra-Safe security uses a three-tiered encryption system which encrypts data on the user’s computer, again in transit, and finally when at rest in storage. Data Backup Rx's encryption technology means that the user’s decryption password is not stored in our systems so that not even the Data Backup Rx programmers can view the data stored on the Data Backup Rx servers. Only the user who put it there can ever access the data. This stands in contrast to most other online backup systems, where data is neither encrypted on your client, nor stored as encrypted data so as to prevent employees of the software vendor from accessing stored data.
We all get car insurance without thinking - and yet if we crash our car - it can be fixed or replaced. What would happen if you lost all your emails? All your financial records? What would happen if you lost your MYOB or Quicken or QuickBooks database? Over 60% of business who experience such loss are out of business within 6 months. Why? Because most people don't backup properly - either because it takes too much time and effort, or the systems required cost too much. For those businesses that do backup - the backup is usually inadequate - rarely done daily, and rarely taken offsite.
Data Backup Rx was designed to fix all that. Now small businesses and consumers can take advantage of IT-best-practice long used by major companies to make sure they never lose an important document again.
Whereas 90% of small businesses say that they intend to backup daily, fewer than 40% of small businesses actually do backup daily. Whereas 91% of consumers say they intend to backup daily, less than 10% of consumers do backup daily. The problem? Existing backup solutions require too much effort to use – and cost too much to install. If you're working 12 hours a day - its costing you money to backup. You take 10 minutes a day to perform traditional backup - and thats time away from selling, from doing inventory, from drafting - or whatever it is you do. Its costing you $20 or $30 or in some cases more per week in time to use your traditional backup system. And that backup system probably isn't that reliable.
Extensive market research shows overwhelming interest from SMEs in an automatic software service that will securely backup files each day to a safe offsite location without any user interaction required – i.e. exactly what Data Backup Rx Online Backup offers. SMEs overwhelmingly cost out their current backup technique as costing them more than $10 per week. With 49% of SMEs willing to pay for a secure online backup service, and on average being willing to pay more than $10 per week – Data Backup Rx Online Backup is an excellent value proposition for SMEs.
Data Backup Rx is a tier quality of backup service - for a cheaper price. It brings Big-Business IT best-practice to the little guys.
Traditional backup solutions (as provided by industry giants Veritas and Legato) are often built around backing up data to tape – and/or to other more advanced storage (such as SANs or NAS storage). Thus – serious backup has always been a joint hardware/software proposal – and hefty price tags associated with the required hardware has generally meant that the SME/SOHO and consumer markets have never adopted a standard for data backup. The market is fractured – some SMEs use CDs, some use USB drives, some use tape drives – and alarmingly, many use nothing. None of these systems are satisfactory - given that the one thing that can put most SMEs out of business overnight is data loss - loss of inventory records, financial records, sales records, etc.
With the dramatic breakthroughs in storage technology over recent years, and the collapse of bandwidth prices, it has become economically viable to offer backup over the internet. Now the consumer/SME can outsource the procurement and maintenance of backup hardware – and just install a backup software agent - the Data Backup Rx Windows Client v1.2.
Because Data Backup Rx Online Backup requires no up-front capital expenditure by the end-user, the service is very appealing to consumers and SMEs who have previously not been willing to pay the cost associated with advanced backup systems (eg. ~ $2,000 for a decent tape backup system).
Data Backup Rx Online Backup provides a cost effective, simple, and automated solution to the backup problem faced by many millions of consumers and SMEs around the world.
